Mario talks about the new app, Threads! It is a new text-based social messaging app from Meta (formerly known as Facebook) with over 100 million users within a few days of its launch.

  • The app is backed by Meta, indicating it is likely to be around for the long term and not fizzle out like some other startups.
  • Joining Threads early provides an opportunity for community discovery and faster growth as the user base is still relatively small.
  • It is recommended to approach Threads as a separate platform, not using the same content as on Instagram, as it is meant to be used differently.
  • The speaker promises to provide more information about Threads, including new features that can benefit businesses, personal brands, and communities.